Project 01 / 04

Let's Move

Olympics
Graphic Design · Campaign
2023

I contributed to the visual identity design for Let’s Move, an Olympics initiative encouraging people to move every day. The identity translates movement, energy and flexibility into a graphic system that adapts across campaign formats.

01Concept

If we want people to move, the identity should move too.

The visual identity was created around movement, energy and flexibility, translating the spirit of Let's Move into a graphic system that could adapt across different campaign pieces and formats.